WEB 2 SPURS HOT TREND FOR DIY HEALTH CARE

Released on = December 20, 2006, 9:39 am

Press Release Author = Sara Ost/Primal Nutrition

Industry = Healthcare

Press Release Summary = 2.0 Sites Like Mark's Daily Apple Bite Into Boring
Mainstream Health World;
People Say Edgy Online Health Communities More Personal, Relevant, and Fun


Press Release Body = Americans are tired of health information that is boring,
difficult to understand, ineffective and outdated. Savvy health-minded people are
taking matters into their own hands and flocking to refreshingly fun, user-friendly,
interactive and humorous health communities like Mark Sisson's Daily Apple. It's
part of a new trend in do-it-yourself health care as Americans become increasingly
fed up with FDA drug scandals, high rates of obesity and diabetes, and boring health
information.

At Mark's Daily Apple, recent topics from community members have included funny,
contentious and provocative comments:

"Is it too much to ask that food manufacturers keep poop out of my food?" asks one
member, Sarah C., in response to the e.coli-spinach debacle.

"Which is better, fried Coke or Pepsi?" muses one shocked member, Steve O. at a news
piece covering outrageous new junk foods that are popular this year.

Members also chat about the best time to take supplements, the debate between
vegetarians and "Atkinsians", why women need to lift weights, and the shenanigans of
the mainstream food and drug industries.

Mark's Daily Apple provides uncensored room for its members to help each other
pursue better health, but the site also comes with some popular, humorous features:
The Sisson Spoof, which is a weekly send-up of the latest fast food atrocity, The
Impossible Calorie Award, which draws attention to ridiculous menu items at popular
restaurants, and the Fuming Fuji, a Mark's Daily Apple alter-ego that fumes about
unhealthy items marketed to children.

The site also features daily health updates from all the major medical journals and
news sources. Free premium content, personalized, same-day email responses to health
and fitness questions, and supplement discounts are also found on the site, which is
founded by retired world-champion athlete, recognized supplement expert, and
international anti-doping spokesman Mark Sisson.


Web Site = http://www.marksdailyapple.com

Contact Details = For more information visit www.marksdailyapple.com. For an
interview with Mark Sisson, call Sara Ost at 310.980.9116 or email
sara@primalnutrition.com.

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